Why We Rebranded
We Serve Central Virginia
Homebase Credit Union serves those who live, worship, work (or regularly conduct business in), or attend school in these localities.
In 2019, we expanded our membership to include the Greater Richmond area. We chose to change our name to better reflect our expanded service area. Our new name makes it clear to eligible members, even those without a connection to Fort Lee, that they are welcome here. Continued growth ensures a healthy, vibrant and thriving credit union long into the future.
Our New Logo
Symbol
The two heart shapes represent our legacy and future, connected by the Homebase “H.” The shapes also resemble leaves, depicting growth.
Stylization
- Capital Letters: show strength, steadfastness
- Handwriting: depicts personal connection
- Curves: used in our symbol and corners of all letters show empathy, understanding and flexibility
Colors
- Deep Red: bold, passionate, heartfelt
- Dark Teal: combines calming, trustworthy blue with growth and renewal of green
- Gray: timeless, reliable, wise, unbiased
- Color Combination: provides a patriotic feel
Frequently Asked Questions
General
When did the name change take place?
Our name change was announced at our Annual Meeting on April 27, 2022. The official change was effective July 20, 2022.
Did Fort Lee FCU change ownership?
No. Our members are still the owners!
Did the employees, management or Board of Directors change?
No. You’ll still see the same friendly folks at our branches.
Why did you drop “Federal” from your name?
The use of the word “Federal” can lead people to believe they have to be a member of the military or be a government employee. Homebase Federal Credit Union is our legal name, but we simply go by “Homebase Credit Union.” We’re excited to make our credit union more approachable to anyone within the membership area.
Is Homebase Credit Union maintaining its affiliation with the military?
Yes! We are proud of our history with the military. This change is simply a proactive step towards becoming a stronger financial institution.
Is the credit union’s insurance changing?
No, all deposit accounts will continue to be federally insured by the NCUA.
Was the name change expensive?
Many changes occurred over time to manage inventories and credit union resources. This investment in our long-range vision was carefully considered and approved by the Board of Directors.
Brand & Mission
How was the new name selected?
We spent many months working with a joint team of Board, management, and staff under the guidance of an experienced and respected branding agency who specializes in credit unions.
Will the credit union’s mission and values stay the same?
Absolutely! Our mission and core values are the foundation of our credit union. They are the heart of who we are and will remain the same.
Our mission: to improve the lives of our members and build a stronger community.
Our promise: to serve with HEART.
- Honesty
- Empowerment
- Advisor
- Respect
- Teamwork
Branches & Contacts
Will the credit union’s contact information change?
Will employees’ contact information change?
Our phone numbers will remain the same. We will have new email addresses, but all the old addresses will still forward to us.
Will branch days of operation and hours change?
The branches will continue to be open and available to you the same days and times that you expect.
Will you be opening or closing any branches?
We will not be closing any branches. We have plans to build a new branch in the Chester area in the near future.
Accounts & Cards
Will this affect my member/account number?
The name change will have no impact on your membership as an owner of the credit union or any of your accounts. Your member number or account number will remain the same.
Will Fort Lee FCU debit and credit cards still work?
You can still use your current Fort Lee FCU ATM, debit and credit cards. When the time comes for you to receive a new card it will have the new name and logo.
Can I still use Fort Lee FCU checks and deposit slips?
You can continue to use your Fort Lee FCU checks and deposit slips. When you run out of checks or deposit slips, your new ones will have the new name and logo.
If I have automatic payments taken from my account or receive direct deposit, will I need to do anything?
No, everything will stay the same. Our routing and transit number will not change and your account number will not change, therefore, there are no additional steps or changes you need to make.
Will fees, loan rates and deposit rates be impacted by the name change?
Rates and fees will not be affected by the name change. We will continue to monitor our rates and fees like we always have. Rates and fees do fluctuate, but they are adjusted in response to the market conditions.
Loans
Do I need to change the payee or address where I send my FLFCU loan payments to reflect the new name?
Do I need to change the Credit Union’s name at my other financial institution/s for automatic payments made to FLFCU?
After July 20, 2022, you may wish to update our name at your other financial institution(s), but it’s not necessary since our routing number and your account number are not changing, and these numbers determine where your payment is directed.
Website & Online Banking
What will the new website address be? When will it change?
Our new web address is Homebasecu.org. The new site launched in July 2022. For a time, the fortleecu.org address will redirect to our new site.
Will Online Banking change? Will I need to download a new mobile app?
Our website, Online Banking, and our mobile app have been updated to reflect the new brand but will maintain the same functionality. Make sure you have the latest update of our mobile app.
Will I need to save a new Favorite/Bookmark shortcut to the website?
Yes. In July, we’ll be changing the website address to reflect our new name. In the short term we’ll have automatic redirects from our current web page addresses, but you should update your bookmarks with the new website addresses.